%0 Journal Article
%T A Behavioral Model For Stock Prices
%A N Lalitha
%A D N Rao
%J Contemporary Issues and Ideas in Social Sciences
%D 2007
%I Society for Research in Social Sciences
%X Multi-factor models have been popularly used to explainasset market behavior. The Fama and French three-factor modelfitted on the sample set of new economy stocks for the studyperiod of late nineties to early 2000s, however, fails to giveadequate explanation of the stock market behavior. A behavioralmodel built on the assumption of bounded rationality and biases ininvestor behavior seems to offer a better explanation of the stockprice behavior.
%U http://journal.ciiss.net/index.php/ciiss/article/view/44/36