Product Innovation Development in the Companies of Creative Industries Produkto inovacij kūrimas kūrybini industrij mon se

Many authors distinguish product innovation as a key factor for long-term competitiveness. Dominant narrow perception of a product is leading towards incorrect product development process and the consequent result is a bad product. Narrow perception of a product is one of the main paralysing factors affecting the creator in the process of product development, which leads towards a low level of product innovation. As a result, a company is losing its uniqueness, originality, and is not of interest neither for consumers nor the product developers themselves. This article deals with the product perception problems in the companies of creative industries. The main limiting factors for the perception of a product are analysed in the article as well as possibilities to expand the perception of a product. Five main product development methods: conservative, delegative, holistic, limited open, fully open are described in the article. The choice of the product development methods is especially important for the creative industries companies whose product development process is very intensive. Article in Lithuanian Daugelis autori produkto inovacijas i skiria kaip esmin veiksn , lemiant ilgalaik moni konkurencingum . Dominuojantis siauras produkto suvokimas lemia netinkamai pasirinkt produkto kūrimo proces ir i to kylant rezultat – netinkam produkt . Toks suvokimas riboja inovacin kūr jo mint , veda prie ablonini id j ir ne itin inovatyvaus produkto kūrimo. Tokiu būdu mon praranda savo i skirtinum , originalum ir tampa ne domi nei vartotojams, nei patiems kūr jams. iame straipsnyje nagrin jama produkto suvokimo problematika kūrybini industrij mon se. I skiriami produkto suvokim ribojantys veiksniai bei galimyb s j i pl sti, taikant vartotojo poreikio lygmen , produkto materialumo ir jo kūrimo proceso bei rezultato po iūrius. Straipsnyje taip nagrin jami penki pagrindiniai produkto kūrimo būdai: konservatyvusis, perduodantis, holistinis, ribotai atviras, visi kai atviras. Produkto kūrimo būd pasirinkimas ypa aktualus toms kūrybini industrij mon ms, kuri produkto kūrimo procesas labai intensyvus. Straipsnis lietuvi kalba