%0 Journal Article
%T Product Innovation Development in the Companies of Creative Industries Produkto inovacij  k¨±rimas k¨±rybini  industrij   mon se
%A Rolandas Strazdas
%J Coactivity : Philosophy, Communication
%D 2011
%I Vilnius Gediminas Technical University
%R 10.3846/coactivity.2011.11
%X Many authors distinguish product innovation as a key factor for long-term competitiveness. Dominant narrow perception of a product is leading towards incorrect product development process and the consequent result is a bad product. Narrow perception of a product is one of the main paralysing factors affecting the creator in the process of product development, which leads towards a low level of product innovation. As a result, a company is losing its uniqueness, originality, and is not of  interest neither for consumers nor the product developers themselves. This article deals with the product perception problems in the companies of creative industries. The main limiting factors for the perception of a product are analysed in the article as well as possibilities to expand the perception of a product. Five main product development methods: conservative, delegative, holistic, limited open, fully open are described in the article. The choice of the product development methods is especially important for the creative industries companies whose product development process is very intensive. Article in Lithuanian Daugelis autori  produkto inovacijas i skiria kaip esmin  veiksn , lemiant  ilgalaik   moni  konkurencingum . Dominuojantis siauras produkto suvokimas lemia netinkamai pasirinkt  produkto k¨±rimo proces  ir i  to kylant  rezultat  ¨C netinkam  produkt . Toks suvokimas riboja inovacin  k¨±r jo mint , veda prie  ablonini  id j  ir ne itin inovatyvaus produkto k¨±rimo. Tokiu b¨±du  mon  praranda savo i skirtinum , originalum  ir tampa ne domi nei vartotojams, nei patiems k¨±r jams.  iame straipsnyje nagrin jama produkto suvokimo problematika k¨±rybini  industrij   mon se. I skiriami produkto suvokim  ribojantys veiksniai bei galimyb s j  i pl sti, taikant vartotojo poreikio lygmen , produkto materialumo ir jo k¨±rimo proceso bei rezultato po i¨±rius. Straipsnyje taip nagrin jami penki pagrindiniai produkto k¨±rimo b¨±dai: konservatyvusis, perduodantis, holistinis, ribotai atviras, visi kai atviras. Produkto k¨±rimo b¨±d  pasirinkimas ypa  aktualus toms k¨±rybini  industrij   mon ms, kuri  produkto k¨±rimo procesas labai intensyvus. Straipsnis lietuvi  kalba
%K product innovation
%K new product development
%K idea generation
%K innovation models
%K innoproducts
%U http://www.cpc.vgtu.lt/index.php/cpc/article/view/115