Challenges and opportunities of silent commerce - applying Radio Frequency Identification technology

This research paper investigates applications of Radio Frequency Technology (RFID) as an application of ubiquitous commerce. RFID has a wide application in the supply chain but still is very limited for customer support. This study introduces the concept of the Silent CRM (s-CRM) which is an application of RFID to proactively support customer needs. Challenges of RFID application within companies, outside of companies and about the technology itself are discussed as well.