%0 Journal Article
%T Challenges and opportunities of silent commerce - applying Radio Frequency Identification technology
%A Teuta Cata
%J Journal of Internet Banking and Commerce
%D 2006
%I ARRAY Development
%X This research paper investigates applications of Radio Frequency Technology (RFID) as an application of ubiquitous commerce. RFID has a wide application in the supply chain but still is very limited for customer support. This study introduces the concept of the Silent CRM (s-CRM) which is an application of RFID to proactively support customer needs. Challenges of RFID application within companies, outside of companies and about the technology itself are discussed as well.
%U http://www.arraydev.com/commerce/JIBC/2006-04/cata.asp