KNOWLEDGE MANAGEMENT, MARKET ORIENTATION, INNOVATIVENESS AND ORGANIZATIONAL OUTCOMES: A STUDY IN COMPANIES INSTALLED IN BRAZIL

This article examines the relationships between knowledge management, market orientation, innovativeness and organizational outcomes. The research was conducted from a survey of 241 executives from companies in Brazil. The evidence found indicated that knowledge management contributes directly to the market orientation, but requires a clearly defined strategic direction to achieve outcomes and innovativeness. It was also concluded that knowledge, as a resource, has affect on other enterprise's resources, and it needs a direction to organizational goals in order to be effective.