%0 Journal Article
%T KNOWLEDGE MANAGEMENT, MARKET ORIENTATION, INNOVATIVENESS AND ORGANIZATIONAL OUTCOMES: A STUDY IN COMPANIES INSTALLED IN BRAZIL
%A Alex Antonio Ferraresi
%A Slvio Aparecido Santos
%A Jos¨¦ Roberto Frega
%A Heitor Jos¨¦ Pereira
%J JISTEM - Journal of Information Systems and Technology Management
%D 2012
%I Research Laboratory on Information Systems and Technology Management
%X This article examines the relationships between knowledge management, market orientation, innovativeness and organizational outcomes. The research was conducted from a survey of 241 executives from companies in Brazil. The evidence found indicated that knowledge management contributes directly to the market orientation, but requires a clearly defined strategic direction to achieve outcomes and innovativeness. It was also concluded that knowledge, as a resource, has affect on other enterprise's resources, and it needs a direction to organizational goals in order to be effective.
%U http://www.jistem.fea.usp.br/index.php/jistem/article/view/10.4301%252FS1807-17752012000100005