Alg lanan Hizmet Kalitesi ve Lojistik Regresyon Analizi ile Hizmet Tercihine Etkisinin Belirlenmesi (Perceived Service Quality and Determination of the Effect on Service Preference with Logistic Regression Analysis)

In this study, students’ perceived service quality level of Dokuz Eylul University (DEU) Buca Girl Dormitory Service is investigated by using SERVQUAL scale, which is a common service quality measure. Impacts of the dimensions of perceived service quality, which are tangibles, reliability, responsiveness, assurance, empathy, on preference and recommendation are investigated by logistic regression analysis. As a result, it is concluded that perceived service quality has impacts on preference and recommendation of dormitory service.