“MODERNL N ARKA YüZü” OLARAK GüNDEL K HAYAT: A KI MEMNU (DAILY LIFE AS "THE REVERSE SIDE OF MODERNITY": ASK-I MEMNU)

It is stated that the word "daily" includes the strategies of capitalist system in the post- modern capitalist societies. Mass media has an important role in spreading of the mindset. This study aims to provide a critique of daily life as an ideological instrument through an analysis of the series. The sample of the study is A k- Memnu (Hilal Saral-2008/2010). It is aimed to reveal the daily life practices in the series narration through sociological criticism. The arguments of Neo-Marxist theorists Henri Léfebvre, Michel de Certeau ve Michel Foucault about daily life constitutes the theoretical basis. A k- Memnu reflects the daily life practice of lower and upper classes as a meta; on the other hand, it contributes to capitalism by converting even itself into an object for consumption.