%0 Journal Article %T ¡°MODERNL N ARKA Y¨¹Z¨¹¡± OLARAK G¨¹NDEL K HAYAT: A KI MEMNU (DAILY LIFE AS "THE REVERSE SIDE OF MODERNITY": ASK-I MEMNU) %A Zehra Y£¿£¿£¿T %J Dokuz Eyl¨¹l ¨¹niversitesi Sosyal Bilimler Enstit¨¹s¨¹ Dergisi %D 2012 %I Dokuz Eylul Univeristy %X It is stated that the word "daily" includes the strategies of capitalist system in the post- modern capitalist societies. Mass media has an important role in spreading of the mindset. This study aims to provide a critique of daily life as an ideological instrument through an analysis of the series. The sample of the study is A k- Memnu (Hilal Saral-2008/2010). It is aimed to reveal the daily life practices in the series narration through sociological criticism. The arguments of Neo-Marxist theorists Henri L¨¦febvre, Michel de Certeau ve Michel Foucault about daily life constitutes the theoretical basis. A k- Memnu reflects the daily life practice of lower and upper classes as a meta; on the other hand, it contributes to capitalism by converting even itself into an object for consumption. %K Daily Life %K Henri L¨¦febvre %K Michel De Certeau %K A k-I Memnu %K TV Series. %U http://www.sbe.deu.edu.tr/dergi/cilt14.say%C4%B12/11%20YIGIT.pdf