24-Karat Protection: RFID and Retail Jewelry Marketing

This article examines the unique value proposition presented by RFID (radio frequency identification) forjewelry retailers’ inventory management. The article provides a general overview of RFID technology.The author then presents findings on its use in jewelry retailing to date by innovative companies aroundthe world. The research establishes that RFID-based inventory tracking is exceptionally well-suited to thejewelry industry due a variety of factors, including the values, origins, sizes and form factors of jewelryitems. Early adopting jewelry retailers have found that RFID-based inventory tracking can address theirneeds for better inventory management and control, heightened security, and improved businessintelligence.