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Why is communication so special for sustainable developmentKeywords: Sustainable Development , communication , social marketing , negociation , education Abstract: This paper present the role and interaction between communication and Sustainable Development, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. Thus, communication can mainly be used for: information exchange, identifying a consensus around some specific issues; supporting the accomplishment of the projects objectives, helping to identify and define the objectives.
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