%0 Journal Article
%T Why is communication so special for sustainable development
%A Mihaela Bucur
%A Cosmin Petra
%J Scientific Bulletin of the ''Petru Maior" University of T£¿rgu Mure£¿
%D 2011
%I Editura Universit??ii "Petru Maior"
%X This paper present the role and interaction between communication and Sustainable Development, strengtheningin the same time that communication it is a key factor to begin and keep a proper Sustainable Development strategy. Thus, communication can mainly be used for: information exchange, identifying a consensus around some specific issues; supporting the accomplishment of the projects objectives, helping to identify and define the objectives.
%K Sustainable Development
%K communication
%K social marketing
%K negociation
%K education
%U http://scientificbulletin.upm.ro/papers/2011/06/Bucur-M.-Petra-C-Why-is-communication-so-special-for-sustainable-development.pdf