Car Sales: Investigation into Factors Determining Consumer Behavior Prekyba lengvaisiais automobiliais: vartotoj elgsen lemian i veiksni tyrimas

The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are iden-tified and analysed at the level of the groups of factors (factor). The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car.Article in Lithuanian Straipsnyje nagrin jama vartotoj elgsenos ir veiksni , lemian i j sprendimus lengv j automobili sektoriuje, problema. Apra yta vartotoj elgsenos samprata ir veiksni reik m formuojant vartotoj elges . Atliktas veiksni , lemian- i lengv j automobili sektoriaus vartotoj sprendimus, empirinis tyrimas. Atlikta faktorin statistini duomen analiz . Remiantis empirinio tyrimo, skirto nustatyti svarbiausias veiksni grupes, lemian ias vartotojo apsisprendim pirkti nauj automobil , veiksni grupi (faktorin s) analiz s rezultatais, galima teigti, kad automobilio kaina, ergonomi kumas, vaizdis, dinamika ir draugi kumas vartotojui bei aplinkai yra pagrindin s veiksni grup s, lemian ios vartotojo apsisprendim pirkti nauj automobil .Straipsnis lietuvi kalba