%0 Journal Article
%T Car Sales: Investigation into Factors Determining Consumer Behavior Prekyba lengvaisiais automobiliais: vartotoj  elgsen  lemian i  veiksni  tyrimas
%A Aurelija Samo£¿kien£¿
%J Science ¨C Future of Lithuania
%D 2011
%I Vilnius Gediminas Technical University
%R 10.3846/mla.2011.075
%X The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are iden-tified and analysed at the level of the groups of factors (factor). The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car.Article in Lithuanian Straipsnyje nagrin jama vartotoj  elgsenos ir veiksni , lemian i  j  sprendimus lengv j  automobili  sektoriuje, problema. Apra yta vartotoj  elgsenos samprata ir veiksni  reik m  formuojant vartotoj  elges . Atliktas veiksni , lemian- i  lengv j  automobili  sektoriaus vartotoj  sprendimus, empirinis tyrimas. Atlikta faktorin  statistini  duomen  analiz . Remiantis empirinio tyrimo, skirto nustatyti svarbiausias veiksni  grupes, lemian ias vartotojo apsisprendim  pirkti nauj  automobil , veiksni  grupi  (faktorin s) analiz s rezultatais, galima teigti, kad automobilio kaina, ergonomi kumas,  vaizdis, dinamika ir draugi kumas vartotojui bei aplinkai yra pagrindin s veiksni  grup s, lemian ios vartotojo apsisprendim  pirkti nauj  automobil .Straipsnis lietuvi  kalba
%K consumer behaviour
%K factors
%K automobiles
%U http://www.mla.vgtu.lt/index.php/mla/article/view/302