TENDENCIAS DEL NEGOCIO DE LAS TELEVISORAS Y PRODUCTORAS COMERCIALES EN EL ESTADO ZULIA

The papers show the trends of TVs and producer companies business in Maracaibo city. The study was and exploratory and field research. A qualitative methodology was used with a free interview where speaker tell us about the sense of the business. The majors result were: 1) send spaces is the principal business, 2) costumers is a target for make audiovisual products, 3) the marketing is a key factor to business development, 4) the profit business is attractive, 5) the business sector is grow into the social crisis.