%0 Journal Article
%T TENDENCIAS DEL NEGOCIO DE LAS TELEVISORAS Y PRODUCTORAS COMERCIALES EN EL ESTADO ZULIA
%A Roc¨ªo Belandria Cerdeira
%A Luis Rodolfo Rojas Vera
%J Revista Negotium
%D 2005
%I Fundaci¨®n Unamuno
%X The papers show the trends of TVs and producer companies business in Maracaibo city. The study was and exploratory and field research. A qualitative methodology was used with a free interview where speaker tell us about the sense of the business. The majors result were: 1) send spaces is the principal business, 2) costumers is a target for make audiovisual products, 3) the marketing is a key factor to business development, 4) the profit business is attractive, 5) the business sector is grow into the social crisis.
%K Business TV
%K business catalogue
%K management in TV enterprises
%U http://www.revistanegotium.org.ve/1Art4.PDF