Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective

Globalization, offshore outsourcing, global value chain and global division of labor have led today’s Business firms to internationalize their activities, therefore, cultural diversity become an important issue in managing the contemporary worldwide workplaces. In fact, it has become a necessity for managers to take this challenge by fully utilizing the potential capabilities of multi-cultural workforce in order to achieve organizational effectiveness. To address this situation, we attempted to understand the impact of cross-cultural diversity management on organizational effectiveness and competitive advantage in an organization. A content analysis method has been used in this article to explain the impact of cultural diversity management in order to accelerate firms’ competitiveness. The outcome of our research indicates a significant and positive correlation of an effective cultural diversity management practices on competitive advantages and organizational effectiveness.