%0 Journal Article
%T Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective
%A Mast Afrin Sultana
%A Md. Mamunur Rashid
%A Muhammad Mohiuddin
%A Mohammad Nurul Huda Mazumder
%J International Journal of Business and Management
%D 2013
%I 
%R 10.5539/ijbm.v8n8p133
%X Globalization, offshore outsourcing, global value chain and global division of labor have led today¡¯s Business firms to internationalize their activities, therefore, cultural diversity become an important issue in managing the contemporary worldwide workplaces. In fact, it has become a necessity for managers to take this challenge by fully utilizing the potential capabilities of multi-cultural workforce in order to achieve organizational effectiveness. To address this situation, we attempted to understand the impact of cross-cultural diversity management on organizational effectiveness and competitive advantage in an organization. A content analysis method has been used in this article to explain the impact of cultural diversity management in order to accelerate firms¡¯ competitiveness. The outcome of our research indicates a significant and positive correlation of an effective cultural diversity management practices on competitive advantages and organizational effectiveness.
%U http://www.ccsenet.org/journal/index.php/ijbm/article/view/23624