A Model for Locating Branches of Ghavamin Bank

Locating branches of finance and credit institutes and banks is one of the most important and strategic decisions in the field of banking. This task is more significant in private institutes than state banks because of budgetary limitations of private institutes. This kind of banking needs acceptance and usage of modern technologies such as GIS in order to increase customer satisfaction. Therefore in this research, viewpoints of 30 managers, chiefs of branches and experienced employees have been considered the city of Rasht with the aim of determining appropriate sites for establishing branches. Both quantitative and qualitative approaches have been used for data analysis. They include one sample t-test for identifying criteria and Analytic Hierarchical Process (AHP) for identifying weights of criteria and for this purpose, SPSS, Expert Choice, GIS and LINGO soft wares have been used. Findings imply that other than four existing branches, with respect to achieved criteria and usage of Maximum Coverage Location Problem (MCLP), coverage of 95% of demands in the research area with establishing four branches in the specified points can be achieved.