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New Marketing Research Journal

ISSN Print: 2228-7744

ISSN Online:

Website: http://uijs.ui.ac.ir/nmrj

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Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

Abdolhamid Ebrahimi,Mehdi Jafarzade Konari,Saber Bozorgi

Investigation of Effective Factors on Costumers with Use of SERVEQUAL Model

Farzad zivyar,Mohammad Sadegh Ziaee,Javad Nargesian

Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model

Hossein Rezaei Dolat Abadi,Javad Khazaei poul,Javad Shabani Naftchali

Formulation and categorizing Iran Behnoosh Co. strategies: An Fuzzy approach

Hassan. Mehrmanesh,Nima Saeedi,Pedram Lesani,Elyas Bayrami Latran

Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers

Mehdi Momeni,Mohammad Rahim Esfidani,Ali Heidari

Selecting appropriate Internet advertising type in air transport services,Case Study: Iran Air Airlines (Homa)

Hamid Zargham Borojeni,Anna Alaei

Application of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measuring the Customer Life Time Value

Azar Kafashpoor,Ali Alizadeh Zoeram

Providing a model for explaining retailers based brand equity

Hamid Shabandarzadeh,Alireza Ziaei Bide

Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad

Fariborz Rahimnia,Seyede Zahra Fatemi

Identifying Customer Expected Content and Structural Dimensions of Bank Advertising Slogans

Shahriar Azizi,Majid Hasaninejad,Amin Dini,Asyeh Omidian

Mapping of Social capital in entrepreneurial marketing activities in small business

Mohamad Taghi Toghraee,Mehran Rezvani

Notebook Positioning by Perceptual Map and Laddering Method

Mehdi Zaribaf,Noura Shameli

Risk Analysis of New Product Development Using Bayesian Networks

Mohammad Rahim Ramezanian,Abolghasem Nasir,Abdollah Abdi

Studying the Influence of Market Orientation on Job Attitude

Manijeh Bahrainizadeh,Majid Esmaeil poor,Eesa shahniaee

A Model for Locating Branches of Ghavamin Bank

Ali Khatami Firooz Abadi,Sajad Allahi Roodposhti,Mohammad Taghi Taghva fard

Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP method

Seyed Akbar Nilipour Tabatabaei,Bijan Khayambashi,Mehdi Karbasian,Mohammad Shariati

The effects of marketing mix elements on Brand equity

Soleyman Iranzadeh,Aida Ranjbar,Naser Poursadegh

Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

Habibollah Ranaei Kordshouli,Ahmad Allahyari Bouzanjani

Designing Customer Agility Model Based on Organizational Dynamic Capabilities: Effect of IT Competence, Entrepreneurial Alertness and Market Acuity

Soheila Khoddami,Seyed Hamid Khodadad Hoseini,Asghar Moshabbaki,Adel Azar

Analyzing the Influence of Internal Marketing on Organizational Performance in Ttravel Agencies of Tehran Using Structural Equation Modeling

Seyed Yaghoub Hosseini,Sahar Rahmani

Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry

Mehran Rezvani,Narges Khoram Shahi

Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations

Gholamali Tabarsa,Ali Rezaeian,Amir Houshang Nazarpouri

Impact of Internal marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran

Tahmores Hasangholipour,Manouchehr Ansari,Akram Elahi Gol,Hossein Rahmani Youshanlouei

Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project

Ali Divandari,Amir Ekhlassi

The examination of relationships between personality dimensions & Brand equity and moderator role of Ethical Attributes

Mohammad Reza Hamidizadeh,Mohammad Reza karimi alavije,Morteza rezaee

The classified Web Qual variable is based on Kano Model for the Evaluation of customer satisfaction of internet banking service quality

Ali Shaemi Barzoki,Javad Khazaei Pool,Mehdi Pourmostafa Khoshkroudi,Hadi Balouei Jamkhaneh

Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company)

Ahmad Ali Khaef Elahi,Ali Nouri,Mohammad Reza Zabihi

Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)

Mostafa Kazemi,Samira Pour

Scrutiny of brand social identity perspective and its effect in brand loyalty development (case of study: Kaleh Dairy Products Company

Zohreh Dehdashti,Mehdi Jafarzadeh Kenari,Alireza Bakhshizadeh

Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms

Hadi Hodjati Talemi,Reza Boostani

Network Analysis of Strategic Marketing Actions and Quality Function Deployment

Fatemeh Daneshian,Mohammad Saleh Owlia,Bahram Ranjbarian

Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products

Habibollah Doaei,Mostafa Kazemi,Seyedeh Masoumeh Hosseini Robat

Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province)

S. S. Ardakani,R. Taleifar,S. H. Hatami Nasab,F. Mohamai

Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank

Mohammad Ali Shah Hosseini,Amir Ekhlasi,Kamal Rahmani

Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province

A. mollahosseini,B. jabbarzadeh

The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO))

A. Sanayei,A. M. Ghazifard,F. Manesh

Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies)

M. Fariabi,A. Jalali Kalde,F. Nikbakht

Tendency to Message Delivery in Internet Viral Marketing

Mostafa Ghazizadeh,Ahmad Sardari,Seyed Reza Shojaei,Mehdi Sameezadeh

Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers

Mojdeh Hashemian,Mohammad Taghi Isaai

Interaction of Employee Loyalty and Customer Loyalty in the Service Industry

Manijeh Gharacheh,Monireh Dabooeian

Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites

Mohammadreza Hamidizadeh,Abasali Hajkarimi,Mohammad Javad Naeiji

Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising

M. H. Hosseini,S. Hajizadeh,B. Hassanpour

Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets

Hamidreza Rezvani,Fatemeh Golalizadeh

Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique

F. Haghshenas Kashani,N. Saeedi

Country of Origin Image and Brand Equity Formation of Electronic Goods

Hadi Moradi,Azim Zarei

Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group

Esmaeil Malekakhlagh,Mohammad Nopasand Asil,Khadijeh Jamali

Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function

S. Y. Hosseini,S. J. Mirjahanmard

Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks

Seyed Reza Seyed Javadain,Mojtaba Barari,Ashkan Allahyari

Model of Improving Customer Loyalty in Electronic Stores

Ali Atafar,Hossein Mansoori

Evaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran

Ali Rabiee,Mahmoud Mohammadian,Bita Baradarane-Jamili

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