Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

Simultaneously with the manifestation of the availability of thecompany/organization to include in its activities and politics objectives ofsustainable development and social responsibility, concrete marketing steps arerequired, in form of a number of activities that contribute effectively toachieving such objectives. Therefore, series of steps of the complex process ofreflection and strategic planning should be taken in a logical and consistentmanner, thus these steps that can adapt and "tone" according to the specificactivities that the company operates.