%0 Journal Article
%T Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development¡¯s Objectives
%A Adrian MICU
%A Angela-Eliza MICU
%A Nicoleta CRISTACHE
%A Sofia TOTOLICI
%J Annals of Dun£¿rea de Jos University. Fascicle I : Economics and Applied Informatics
%D 2009
%I Dunarea de Jos University of Galati
%X Simultaneously with the manifestation of the availability of thecompany/organization to include in its activities and politics objectives ofsustainable development and social responsibility, concrete marketing steps arerequired, in form of a number of activities that contribute effectively toachieving such objectives. Therefore, series of steps of the complex process ofreflection and strategic planning should be taken in a logical and consistentmanner, thus these steps that can adapt and "tone" according to the specificactivities that the company operates.
%K marketing
%K integration
%K strategic planning
%U http://www.ann.ugal.ro/eco/Doc2009_2/Micu_Micu_Cristache_Totolici.pdf