Analysis of Relationship among Service Quality, Members’ Satisfaction and Loyalty in Aerobic Clubs

The purpose of this research was the analysis of relationship among service quality, members’ satisfaction and loyalty of Tehran’s aerobic clubs. Method of this research is descriptive and correlation kind. The statistical population was the members of Tehran’s aerobic clubs. Twelve clubs selected in a cluster random sampling and 141 questionnaires collected totally. In this research, the data-gathering tool was Liu’s standard questionnaire (2008) and specialist teachers have confirmed its validity.Reliability of questionnaire also was calculated by Cronbach’s alpha coefficient (α= 0/87). Data analysis assessed in two distinct levels: descriptive and inference (Pearson’s correlation coefficient and linear regression). The result showed that there is a significant relationship between service quality and members’ satisfaction, between service quality and members’ loyalty, between members’ satisfaction and members’ loyalty in Tehran’s aerobic clubs. Therefore, between the variance of members’ satisfaction & service quality, members’ satisfaction effected stronger predictive for member’s loyalty to club.