%0 Journal Article
%T Analysis of Relationship among Service Quality, Members¡¯ Satisfaction and Loyalty in Aerobic Clubs
%A Tahereh Rahmati
%A Habib Honari
%J International Journal of Academic Research in Business and Social Sciences
%D 2013
%I Human Resource Management Academic Research Society
%X The purpose of this research was the analysis of relationship among service quality, members¡¯ satisfaction and loyalty of Tehran¡¯s aerobic clubs. Method of this research is descriptive and correlation kind. The statistical population was the members of Tehran¡¯s aerobic clubs. Twelve clubs selected in a cluster random sampling and 141 questionnaires collected totally. In this research, the data-gathering tool was Liu¡¯s standard questionnaire (2008) and specialist teachers have confirmed its validity.Reliability of questionnaire also was calculated by Cronbach¡¯s alpha coefficient (¦Á= 0/87). Data analysis assessed in two distinct levels: descriptive and inference (Pearson¡¯s correlation coefficient and linear regression). The result showed that there is a significant relationship between service quality and members¡¯ satisfaction, between service quality and members¡¯ loyalty, between members¡¯ satisfaction and members¡¯ loyalty in Tehran¡¯s aerobic clubs. Therefore, between the variance of members¡¯ satisfaction & service quality, members¡¯ satisfaction effected stronger predictive for member¡¯s loyalty to club.
%K Service Quality
%K Satisfaction
%K Aerobic Clubs
%U http://www.hrmars.com/admin/pics/1659.pdf