THE PROCESS OF STRATEGY FORMATION AT A PRIVATE HIGHER EDUCATION SCHOOL: MULTIPLE INTERESTS ARTICULATED ON THE FORMALISM O PROCESSO DE FORMA O DE ESTRATéGIAS NA INSTITUI O DE EDUCA O SUPERIOR PRIVADA: MúLTIPLOS INTERESSES ARTICULADOS NO FORMALISMO

The main goal of the paper is to understand how the process of strategy formation at a private HigherEducational School (HES) is related with multiples interests that are established between the HES and the governmental regulation. The theoretical discussion conduct to the understanding that this articulation may be clarified when is considered that the relation between the maintaining and the maintained of the HES, theprocess of strategy formation is polarized at the continuum between the emergency and the deliberation(Mintzberg, 1978; 1988; Mintzberg; Waters, 1985) involved by the institutional isomorphism (DiMaggio;Powell, 1983) that is motivated by the governmental regulation. In way of empirically legitimate thisdiscussion, it was realized a qualitative case study (Yin, 2001; Trivi os, 1987) at a private HES. Data werecollected via triangulation (Jick, 1979) and submitted a thematic contend analyses (Bardin, 1977; Minayo,2001). Results signalizes that the articulation of multiples interests with the governmental regulation conductthe process of strategy formation at the HES to a logic typically formalistic (Riggs, 1964). O objetivo deste artigo é compreender o processo no qual a forma o de estratégias em uma Institui o deEduca o Superior (IES) privada se relaciona com os múltiplos interesses, que se estabelecem entre a IES e a regulamenta o governamental. A discuss o teórica levou ao entendimento de que essa articula o pode seresclarecida ao se considerar que na rela o entre a mantenedora e a mantida da IES, o processo de forma o de estratégias polariza-se num continuum entre a emergência e a delibera o (Mintzberg, 1978; 1988;Mintzberg; Waters, 1985) permeado pelo isomorfismo institucional (DiMaggio; Powell, 1983) que émotivado pela regulamenta o governamental. Para legitimar empiricamente essa discuss o, realizou-se umestudo de caso de natureza qualitativa (Yin, 2001; Trivi os, 1987) em uma IES privada. Os dados foramcoletados via triangula o (Jick, 1979) e submetidos à análise temática de conteúdo (Bardin, 1977, Minayo,2001). Os resultados evidenciam que a articula o dos múltiplos interesses com a regulamenta ogovernamental fazem com que o processo de forma o de estratégias na IES pesquisada siga a uma lógicatipicamente formalística (Riggs, 1964).