POSICIONES POLíTICAS VS MERCADO ELECTORAL

This work shows a revision of the divided vote that has generated a process of high competitiveness in Mazatlán, Sinaloa. It confronts the political positions of the voters with the options of electoral competition. To do this on the assumption that the electoral behavior occurs more as a result of the individual analysis of the voters on benefits (utility) that offer candidates and parties competing in the elections, which the characteristics of political-ideological of the voters themselves. To check it, it is analyzed three empirical dimensions, in which are: the context and actors in the election, the conditions of competition, positions politico-ideological and utility of the vote.