%0 Journal Article %T POSICIONES POL¨ŞTICAS VS MERCADO ELECTORAL %A Octaviano Moya Delgado %J Revista Debates %D 2011 %I Universidade Federal do Rio Grande do Sul %X This work shows a revision of the divided vote that has generated a process of high competitiveness in Mazatl¨˘n, Sinaloa. It confronts the political positions of the voters with the options of electoral competition. To do this on the assumption that the electoral behavior occurs more as a result of the individual analysis of the voters on benefits (utility) that offer candidates and parties competing in the elections, which the characteristics of political-ideological of the voters themselves. To check it, it is analyzed three empirical dimensions, in which are: the context and actors in the election, the conditions of competition, positions politico-ideological and utility of the vote. %K Divided Vote %K High Electoral Competition %K Utility of the Vote %K Positions Politico-Ideological. %U http://seer.ufrgs.br/debates/article/view/22174/14559