The internal dimension of issues management practice; Conflict, or collaboration and consensus?

This article is offered as a discussion starter. It is intended to identify an area for future research, and tentatively outline some possible approaches to that research. The area in question is the intersection of public relations specialists with other specialists such as legal advisors in the formation of issues management teams, and the impact of how those relationships are managed on issues management as a legitimate practice.Issues management is a relatively new discipline that is still searching for acceptance amongst senior management. Two recommendations included in this article -- reviewing teaching practices and codifying the practice in corporate governance guidelines -- may offer a way forward. These recommendations offer further opportunities for research and inquiry.