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Leadership in Aotearoa New Zealand: A cross-cultural studyKeywords: leadership , cross-cultural communication Abstract: This study investigates the leadership characteristics of New Zealand 's two largest cultural groups, Maori and Pakeha. It examines the extent to which these leadership characteristics are rooted in the unique contexts of each culture. Followers ' perceptions of leadership behaviour were examined using the Multifactor Leadership Questionnaire (MLQ). The hypothesis that leadership is deeply rooted in the broader cultural contexts was supported. This provides tentative evidence that leadership concepts are culturally endorsed in New Zealand, and raises important questions for all communicators operating in multi-cultural environments.
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