Natura: storytelling persuasivo na propaganda de cosméticos

This article aims to apply the concept of storytelling, defined by author Christian Salmon as a kind of narrative format that seeks thoughts and will power and profit of the person uses. Relate this concept to the advertising company Natura, is used as a corpus analysis of three advertisements of the company, which were conveyed in different media means. Our objective was to demonstrate the existence of storytelling in all ads analyzed.