The Moderating Role of Need for Personal Interaction in the Relationship between E-Quality, E-Satisfaction and Commitment “Case of Moroccan E-Banking Users”

This article demonstrates that the need for personal interaction has no moderating effect on the relationship between e-quality and e-satisfaction, either in the relationship between e-satisfaction and commitment. The results reveal that a high or low need for personal interaction does not modify these relationships for Moroccan e-banking users.