%0 Journal Article
%T The Moderating Role of Need for Personal Interaction in the Relationship between E-Quality, E-Satisfaction and Commitment ¡°Case of Moroccan E-Banking Users¡±
%A Chakib HAMADI
%J IBIMA Business Review
%D 2011
%I IBIMA Publishing
%X This article demonstrates that the need for personal interaction has no moderating effect on the relationship between e-quality and e-satisfaction, either in the relationship between e-satisfaction and commitment. The results reveal that a high or low need for personal interaction does not modify these relationships for Moroccan e-banking users.
%K e-Quality
%K e-satisfaction
%K commitment
%K need for personal interaction.
%U http://www.ibimapublishing.com/journals/IBIMABR/2011/625728/a625728.html