Analysis of market possibilities for development of pipe-rolling production on PJSC Sumy Frunze MNPO

The aim of the article. The aim of this article is analysis and evaluation of market opportunities and the potential of innovative development of Public Joint Stock Company Sumy Frunze Machine-Building Science-and-Production Association, concerning to the production and upgrading of cold-rolling of the tubes with the incomplete certainty of the environment.The results of the analysis. The results of the analysis show that in recent years there is the need to increase services for modernization of cold-rolling tubes in markets of foreign countries. Main factors that contribute to the intensive development and growth of the world market for the modernization of cold-rolling tubes are revealed.It is substantiated that 543 rolling mills, which were produced in the countries of the former Soviet republics, have to be modernized. Their total mass is estimated of 4090-10895 tons. Considering the prices of modernization services which are calculated by weight, market capacity in value terms makes $49,08-130,74 million. About 75% of this capacity is the markets of the former Soviet republics.Their tube companies cannot get new mills so they will upgrade existing ones, because of the unstable financial situation.It is revealed that despite the economic crisis, in the market of production of new pipe-rolling mills their sales are growing in China, India, South Korea and Japan. Also growth of sales of the unique specialized pipe-rolling equipment is observed. Potential consumers of new rolling mills concrete enterprises of the foreign and neighboring countries are defined.The comparative analysis of main producers of new rolling mills, and also services in modernization of the available ones is carried out. As the result, their strengths, weaknesses and prospects of development in the market are defined.The authors made the analysis of market opportunities of innovative development ofPJSC Sumy Frunze MNPO in the market of production and modernization of mills of cold rolling of pipes. The analysis was made with consecutive specification of market prospects ofPJSC Sumy Frunze MNPO. Methods of SWOT-analysis, PEST-analysis and SNW-analysis were used. Features formation of the innovative strategy development of PJSC are defined as result of the analysis. They will allow to get the balance between external and internal possibilities of development and to increase chances of PJSC to reach the success.The main external (of direct and indirect action) and internal risk factors of the innovative project of production and modernization of cold-rolling pipes are revealed. The