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Marketing ì Mened？ment Innovacìj

ISSN Print: 2218-4511

ISSN Online:

Website: http://mmi.fem.sumdu.edu.ua/

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Innovative development in logistics and its connection with logistical management and management of logistics

O.P. Velychko

Innovations in liquidity management of credit institutions

L.E.Galjaeva

Marketing resources management in conditions of domestic enterprises’ innovative development

E.A. Belovodskaya,Ya.A. Kovalenko

Problems and tendencies in management optimisation of hospital sector within health care system of Republic of Bulgaria

M.G. Stoycheva

The development of the infrastructure of the environmentally-friendly goods market of industrial region

О.V. Bieliakova,D.V. Solokha

Controlling the evolution in modern theory and practice of domestic enterprises management

J.M. Petrovich,Ya.V. Panas

Analysis of the key influence factors on brand of higher education organizations. Feature of the fashion industry

I.A. Hardabkhadze

The analysis ofdevelopment tendencies of the diesel fuelmarket

А.S. Teletov,V.V. Klimenko

The influence of consumer capital to the formation corporate strategic planning system of confectionery enterprises

E.E. Ibragimov

Promotion and development of creativity among staff

T.O. Bashuk,M.O. Khizhnyak

Definition of the category innovative mechanisms of industrial enterprises development

A.R. Dunska

Innovative culture as a basis of the favorable environment for organisation innovative development: methodical bases of estimation

Yu.S. Shypulina

Systems-synergetic thinking to the environmental conflicts management at the territorial level

O.V. Prokopenko,M.M. Petrushenko

Capital investment as a basis for innovative enterprises’ capacity development

E.H. Kurgan,V.V. Shekman

Modeling of manufacturer and retailer cooperative income considering advertising costs

A.O. Zavirukha,T.V. Bludova

Methodical aspects of benchmarking using in Consumer Cooperatives trade enterprises activity

Yu.V. Dvirko

Simulation of formation of system consumer – company – partner , the effect from its interaction and budget of information interaction

D.V. Raiko

Urboclusters as innovative regulation structure of urbanization processes in the region

H.O. Komarnytska

Mechanism for determining the ecology-economic activity of cluster structure

V.V. Gimpel

Development of principles and methods of spurring employees to innovative activity

S.V. Bolshenko Svitlana Fedorivna

Analysis of market possibilities for development of pipe-rolling production on PJSC Sumy Frunze MNPO

P.M. Bolharyn,S.M. Illiashenko

Information systems and technology in the marketing of railway transport

I.O. Zharska

The economic security management of enterprise according to the principles of its rational level provision

O.I. Maslak,N.Y. Grishko

Innovative model of personality structure: psychological aspects of innovative management

A.A. Polozov

The analysis of pricing principles at domestic industrial enterprises

V.V. Bozhkova,I.M. Rjabchenko

Financing of innovative development: realities and prospects

I.V. Khovrak

Formation of communication politics in the innovative projects by food trade companies

E.A. Shovkovaya

Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine

V.V. Bozhkova,Ya.O. Tymokhina

Communication effectiveness of WEB-technologies in marketing of research and educational services

S.M. Illiashenko,Yu.S. Shypulina

Improvement of complex of integrated marketing communications to promote speciality Management of Innovative Activity of SSU

V.V. Bozhkova,Ya.O. Timokhina

Personnel recruitment and decision-making in creative management of the organization

T.O. Bashuk,Y.I. Smirnova

Planning of marketing activity in an insurance company

Е.A. Smirnova

Business planning innovative projects: the essence of technology, advantages and disadvantages

S.V. Knyaz,N.G. Georgiadi,Y.S. Bogiv

Feature of decision-making on purchases and choice of supplier during innovative activity

O.M. Iastremska,V.O. Pismak

Determination risk of estimation conditions of the state of affairs at asynchronous engines’ domestic market

P.G. Pererva,T.A. Kobeleva

Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation

O.A. Ovechkina,O.V. Maslosh

The analysis of investment attractiveness estimation methods in the context of enterprise innovative development

M.M. Markhaichuk

Optimum price determination for a new product

N.I. Chukhray,Kh.M. Bespalyuk

The innovative potential of the enterprise: the nature and mechanism of control

O.Yu. Shilova,E.S.Chermoshentseva

Еstimation of regional marketing attractiveness according to the sustainable development conception

O.A. Bilovodska,Yu.M. Melnyk

The theoretic-methodological basics of brand creation

O.A. Bilovodska,N.V. Gaidabrus

The problem of determining the range of innovation controlling functions

N.M. Mykhaylychenko

Managements of different types of conflicts in creative collective

T.О. Bashuk,M.O. Khyzhnyak

Theoretical aspects of the definition of market potential and targeting by domestic companies

T.А. Zaychuk

Management staff differentiation matrix as a reference point for the determination of strategic workers in the enterprise control

N.G . Kalyuzhna

The development of high-tech sector of economics in Ukraine

I.Yu. Privarnikova,M.K. Kostiuchenko

Management of the border region innovative development on the base of its budgetary potential assessment

S.M. Frolov,S.M. Makhnusha,V.M. Oliynyk

Strategies of positioning in marketing theory

T.O. Prymak

The holistic marketing concept

Т.О. Zagorna,O.M. Stasiuk

Foreign trade with high-tech commodities: institutional dimension

T.M. Melnyk,O.V. Zubko

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