THE CONTEMPORARY MASS MEDIA EDUCATION IN RUSSIA: IN SEARCH FOR NEW THEORETICAL CONCEPTIONS AND MODELS

Media education in Russia in general has still not moved from the theoritical conceptions and local experiments to the wide practical implementation. It is necessary to consolidate pedagogical institutions of higher education, universities, faculties of journalism, experimenters in media education and also the media community, coordination of the interaction of state structures, the existing media educational centers and experimental sites in this sphere.