%0 Journal Article %T THE CONTEMPORARY MASS MEDIA EDUCATION IN RUSSIA: IN SEARCH FOR NEW THEORETICAL CONCEPTIONS AND MODELS %A Alexander Fedorov %J Acta Didactica Napocensia %D 2012 %I Babes-Bolyai University, Cluj-Napoca %X Media education in Russia in general has still not moved from the theoritical conceptions and local experiments to the wide practical implementation. It is necessary to consolidate pedagogical institutions of higher education, universities, faculties of journalism, experimenters in media education and also the media community, coordination of the interaction of state structures, the existing media educational centers and experimental sites in this sphere. %K media education %K media literacy %K media competence %K theoretical conception %K models %K Russia %K researches %U http://dppd.ubbcluj.ro/adn/article_5_1_6.pdf