Estratégias organizacionais na noticiabilidade de eventos críticos: uma contribui o teórico-empírica aos estudos de Comunica o Midiática

This article reflects on corporative strategies in critical events and its contribution to news production. The aim is to study the impact of critical events using content analysis of news published in printed media. It was observed that organizational strategies are presented in media scene, as well as another social actors manifestations. The organization analyzed adopted a concise position, fact that triggered another kind of relationship with the media.