%0 Journal Article
%T Estrat¨¦gias organizacionais na noticiabilidade de eventos cr¨ªticos: uma contribui  o te¨®rico-emp¨ªrica aos estudos de Comunica  o Midi¨¢tica
%A Maria Ivete Trevisan Foss¨¢
%A Patr¨ªcia P¨¦rsigo
%J Revista Comunica£¿£¿o Midi¨¢tica
%D 2011
%I S?o Paulo State University
%X This article reflects on corporative strategies in critical events and its contribution to news production. The aim is to study the impact of critical events using content analysis of news published in printed media. It was observed that organizational strategies are presented in media scene, as well as another social actors manifestations. The organization analyzed adopted a concise position, fact that triggered another kind of relationship with the media.
%K Corporative strategies
%K Newsworthiness
%K Critical events
%K Mass communication.
%U http://www.mundodigital.unesp.br/revista/index.php/comunicacaomidiatica/article/view/99/85