Semiótica de la información del ethos del presentador del noticiario televisivo

The ethos offers, in recent years, an interesting field of reflection on professional practice of media communication. Being a highly abstract concept, its analysis represents a theoretical and methodological challenge. This paper proposal is to develop an approach that integrates theory of communication (a cybernetics of living human) and a semiotic perspective, that we call a semiotic-informational approach, allowing the systematization of the signs that are characteristic of the ethos, in this case, of the TV news presenter.