%0 Journal Article
%T Semi¨®tica de la informaci¨®n del ethos del presentador del noticiario televisivo
%A Carlos Gonz¨¢lez Dom¨ªnguez
%A Adriana Maria Casta£¿eda Alvarez
%J Revista Comunica£¿£¿o Midi¨¢tica
%D 2010
%I S?o Paulo State University
%X The ethos offers, in recent years, an interesting field of reflection on professional practice of media communication. Being a highly abstract concept, its analysis represents a theoretical and methodological challenge. This paper proposal is to develop an approach that integrates theory of communication (a cybernetics of living human) and a semiotic perspective, that we call a semiotic-informational approach, allowing the systematization of the signs that are characteristic of the ethos, in this case, of the TV news presenter.
%K Ethos
%K Theory of communication
%K Semiotics
%K TV news presenter
%U http://www.mundodigital.unesp.br/revista/index.php/comunicacaomidiatica/article/view/12/3