ELEMENTOS PARA UMA NOVA COMPREENS O DA LOGíSTICA REVERSA: DIREITO, VALORES HUMANOS E NEGóCIOS ELEMENTS TO A NEW UNDERSTANDING OF REVERSE LOGISTICS: LAW, HUMAN VALUES AND BUSINESS

Resumo: Se o discurso ordinário da atual Logística Reversa no Brasil já incorporou os importantes elementos ambientais, quest es humanas ainda n o foram recepcionadas adequada e suficientemente pelos pesquisadores brasileiros. No Brasil, o debate de ideias acerca do melhor caminho de se integrar Logística Reversa e Responsabilidade Social Corporativa (CSR) necessariamente passa pela inser o de temas relativos a valores mais universais. Abstract: If the original speech on the current Reverse Logistics in Brazil has already incorporated the important environmental elements, human issues have not yet been adequately and sufficiently accepted by Brazilian researchers. In Brazil, the debate of ideas about the best way to integrate Reverse Logistics and Corporate Social Responsibility (CSR) necessarily goes through the introduction of themes related to more universal values.