%0 Journal Article %T ELEMENTOS PARA UMA NOVA COMPREENS O DA LOG¨ªSTICA REVERSA: DIREITO, VALORES HUMANOS E NEG¨®CIOS ELEMENTS TO A NEW UNDERSTANDING OF REVERSE LOGISTICS: LAW, HUMAN VALUES AND BUSINESS %A ROBSON DE OLIVEIRA SILVA %A ALFREDO OSCAR SALUN %A JADIR PERP¨¦TUO DOS SANTOS %A LUIZA APARECIDA JOINHAS %J Lex Humana %D 2012 %I Universidade Cat¨®lica de Petr¨®polis %X Resumo: Se o discurso ordin¨¢rio da atual Log¨ªstica Reversa no Brasil j¨¢ incorporou os importantes elementos ambientais, quest es humanas ainda n o foram recepcionadas adequada e suficientemente pelos pesquisadores brasileiros. No Brasil, o debate de ideias acerca do melhor caminho de se integrar Log¨ªstica Reversa e Responsabilidade Social Corporativa (CSR) necessariamente passa pela inser o de temas relativos a valores mais universais. Abstract: If the original speech on the current Reverse Logistics in Brazil has already incorporated the important environmental elements, human issues have not yet been adequately and sufficiently accepted by Brazilian researchers. In Brazil, the debate of ideas about the best way to integrate Reverse Logistics and Corporate Social Responsibility (CSR) necessarily goes through the introduction of themes related to more universal values. %K Valores Humanos %K Log¨ªstica Reversa %K ¨¦tica Social %K ¨¦tica Empresarial %K Human Values %K Reverse Logistics %K Social Ethics %K Business Ethics %U http://seer.ucp.br/seer/index.php?journal=LexHumana&page=article&op=view&path%5B%5D=261&path%5B%5D=184