“Le donne dello schermo”. Uno studio di caso

This essay is about women’s rules, status, attitudes involved in Italian mass media communication in programs of information, fiction, entertainment. The research intended to analyse stereotypes, women’s representation in tv, (during two weeks in may 2007, in the public and private network: Rai, Mediaset, La7). I’ve analysed News of: Tg Rai, Mediaset e La7; entertainment for Rai Ricomincio da qui by Alda D’Eusanio, for Mediaset Uomini e donne by Maria De Filippi; for fiction in Rai3 Un posto al sole and in Rai1 Incantesimo. The method employed is content’s analysis. The choice was to get in depth of the audience for understanding women’s values, rules, aesthetic, comunicative actions and relationships.