%0 Journal Article %T ¡°Le donne dello schermo¡±. Uno studio di caso %A Marina D'Amato %J Storia delle Donne %D 2007 %I Firenze University Press %X This essay is about women¡¯s rules, status, attitudes involved in Italian mass media communication in programs of information, fiction, entertainment. The research intended to analyse stereotypes, women¡¯s representation in tv, (during two weeks in may 2007, in the public and private network: Rai, Mediaset, La7). I¡¯ve analysed News of: Tg Rai, Mediaset e La7; entertainment for Rai Ricomincio da qui by Alda D¡¯Eusanio, for Mediaset Uomini e donne by Maria De Filippi; for fiction in Rai3 Un posto al sole and in Rai1 Incantesimo. The method employed is content¡¯s analysis. The choice was to get in depth of the audience for understanding women¡¯s values, rules, aesthetic, comunicative actions and relationships. %U http://www.fupress.net/index.php/sdd/article/view/2173