Negotiating work identity

Orientation: The study explored the dynamics of work identity negotiation and construction. Research purpose: The aim of the study was to investigate identity tensions and demands that mobilise identity work in the work environment. Motivation for the study: The study hoped to improve the understanding of the dynamics of identity construction and negotiation. Research design, approach and method: Using grounded theory methodology in the context of qualitative field research, the researchers conducted two unstructured interviews with 28 employees of a South African manufacturing company. Main findings: The five primary dimensions the data yielded were personal identity, individual agency, social identity, social practice and job. Practical/managerial implications: This study has implications for organisations that want to improve productivity through understanding work identity. Contribution/value-add: The article presents a conceptual model of the demands and tensions that influence work identity. How to cite this article: Saayman, T., & Crafford, A.(2011). Negotiating work identity. SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde, 37(1), Art. #963,12 pages. http://dx.doi.org/10.410/sajip.v37i1.963