UNIVERSITY STUDENTS’ PERSONALITY TRAITS AND ENTREPRENEURIAL INTENTION: USING ENTREPRENEURSHIP AND ENTREPRENEURIAL ATTITUDE AS MEDIATING VARIABLE

This study aims to probe into relationship between personality traits and entrepreneurial intention and measure the mediating effect by entrepreneurship and entrepreneurial attitude. A total of 550 questionnaires were distributed to seven universities in Taiwan. After eliminating the questionnaires with incomplete answers and invalid ones, there were 392 validity samples, with a valid return rate of 71.27%. The results indicated that “openness to experience”, “extraversion” and “conscientiousness” positively influence entrepreneurship; “neuroticism” negatively influences entrepreneurship; “agreeableness”, “openness to experience”, “extraversion” and “conscientiousness” influence entrepreneurial attitude; entrepreneurship and entrepreneurial attitude reveal partial mediating effects between “openness to experience”, “extraversion” and“conscientiousness” in personality traits and entrepreneurial intention.