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UNIVERSITY STUDENTS’ PERSONALITY TRAITS AND ENTREPRENEURIAL INTENTION: USING ENTREPRENEURSHIP AND ENTREPRENEURIAL ATTITUDE AS MEDIATING VARIABLEKeywords: Big Five Personality Trait , Entrepreneurship , Entrepreneurial Attitude , Entrepreneurial Intention , University Students. Abstract: This study aims to probe into relationship between personality traits and entrepreneurial intention and measure the mediating effect by entrepreneurship and entrepreneurial attitude. A total of 550 questionnaires were distributed to seven universities in Taiwan. After eliminating the questionnaires with incomplete answers and invalid ones, there were 392 validity samples, with a valid return rate of 71.27%. The results indicated that “openness to experience”, “extraversion” and “conscientiousness” positively influence entrepreneurship; “neuroticism” negatively influences entrepreneurship; “agreeableness”, “openness to experience”, “extraversion” and “conscientiousness” influence entrepreneurial attitude; entrepreneurship and entrepreneurial attitude reveal partial mediating effects between “openness to experience”, “extraversion” and“conscientiousness” in personality traits and entrepreneurial intention.
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