%0 Journal Article %T UNIVERSITY STUDENTS¡¯ PERSONALITY TRAITS AND ENTREPRENEURIAL INTENTION: USING ENTREPRENEURSHIP AND ENTREPRENEURIAL ATTITUDE AS MEDIATING VARIABLE %A Su-Chang Chen %A Professor %A Ling-Ling Jing %A Lecturer %A Ming-Hung Sung %A Master %J International Journal of Economics and Research %D 2012 %I Sanben Agency %X This study aims to probe into relationship between personality traits and entrepreneurial intention and measure the mediating effect by entrepreneurship and entrepreneurial attitude. A total of 550 questionnaires were distributed to seven universities in Taiwan. After eliminating the questionnaires with incomplete answers and invalid ones, there were 392 validity samples, with a valid return rate of 71.27%. The results indicated that ¡°openness to experience¡±, ¡°extraversion¡± and ¡°conscientiousness¡± positively influence entrepreneurship; ¡°neuroticism¡± negatively influences entrepreneurship; ¡°agreeableness¡±, ¡°openness to experience¡±, ¡°extraversion¡± and ¡°conscientiousness¡± influence entrepreneurial attitude; entrepreneurship and entrepreneurial attitude reveal partial mediating effects between ¡°openness to experience¡±, ¡°extraversion¡± and¡°conscientiousness¡± in personality traits and entrepreneurial intention. %K Big Five Personality Trait %K Entrepreneurship %K Entrepreneurial Attitude %K Entrepreneurial Intention %K University Students. %U http://ijeronline.com/documents/volumes/Vol%203%20issue%203/08%20-%2076%20-%2082%20ijer%20v3i3%20mj%202012%20chen%20&%20Sung..2012.5.23%20(june%209th).pdf