Design and Implementation of the Advertisement Scheduling in Mobile Advertising System
移动广告系统中广告排期的设计与实现

As a new advertising form, mobile advertising is based on the mobile communication network. It takes advantage of mobile terminals, makes use of personalized, oriented and interactive information to carry out advertising. Advertisement scheduling is the core function of a mobile advertising system, which includes organization, allocation and adjustment of the advertising space, and finally generating a complete view. This paper firstly introduces the development and characteristics of the mobile advertising, and then to give emphasis on the design and implementation of advertisement scheduling.