%0 Journal Article
%T Design and Implementation of the Advertisement Scheduling in Mobile Advertising System<br>移动广告系统中广告排期的设计与实现
%A LIU Chen
%A SHEN Qi-Wei
%A <br>刘晨
%A 沈奇威
%J 计算机系统应用
%D 2011
%I 
%X As a new advertising form, mobile advertising is based on the mobile communication network. It takes advantage of mobile terminals, makes use of personalized, oriented and interactive information to carry out advertising. Advertisement scheduling is the core function of a mobile advertising system, which includes organization, allocation and adjustment of the advertising space, and finally generating a complete view. This paper firstly introduces the development and characteristics of the mobile advertising, and then to give emphasis on the design and implementation of advertisement scheduling.
%K mobile advertising
%K advertisement scheduling
%K timeline
%K advertising space resource<br>移动广告
%K 广告排期
%K 时间轴
%K 广告位资源
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=D4F6864C950C88FFCE5B6C948A639E39&aid=5FDC8BF7457E364F1CB50BFC9517CF40&yid=9377ED8094509821&vid=A04140E723CB732E&iid=38B194292C032A66&sid=AD16A18DBD734D13&eid=78F0EFE028BD3783&journal_id=1003-3254&journal_name=计算机系统应用&referenced_num=0&reference_num=4